Aurèlia’s Movement of Intelligence and Beauty

I rented gorgeous Parisian art director and textile designer Aurèlia Paoli’s chic Les Halles apartment this week. The apartment is around the corner from the best street in Paris, Rue Montorgueil, an authentic, cobbled, all-day market street where fashionable Parisians shop and socialize.

Aurèlia Paoli, courtesy of Aurèlia Paoli.

Aurèlia Paoli, courtesy of Aurèlia Paoli.

Aurèlia (34) has turned her love of art and design into a textiles business, Beauregard Paris ( Her specialty is a range of unique graphic cement tiles you can see in the apartment pictures. Although Aurèlia experimented with various aspects of design – initially studying fashion design – her heart has always been in the arts. I wanted to know more about her journey:

Q: Bonjour Aurèlia! I adore your apartment and see examples of your art and design throughout. Lovewordsmusic followers would love to know more about your journey to launching Beauregard Paris in 2013.

I used to study fashion design but I discovered my true passion was repeat, colors et surface (repeat colors on surfaces). It was thus a certain way of design that guided me towards the world of interior decoration. When renovating my apartment in 2012 I designed the tiles you see in my kitchen and bathroom. My husband Marcel encouraged me to find someone to manufacture small runs, which I did. Voila! This was the beginning of my collection.

Marie Claire Maison SDB

Aurèlia’s bathroom featuring tiles from her collection.

Q: Have you ever had a major career change?

I speak rather about an evolution. I changed the orientation in the application and the realization of my work. Fashion design led me to my current field.

Q: What did you love doing as a child? And now?

Painting and drawing.

Q: If you could do anything now, what would you do? Why?

Painting and drawing! Because they alleviate me like nothing else.

Q: Who are your heroes / influences?

I cannot really speak about heroes, more so the broad influences of the cinema, the books I read, exhibitions that I made and especially people and friends that I meet. It is the heart of my universe.

Q: You have a four-year-old daughter with your husband Marcel. Any advice on balancing work and family?

Love! For both of them.

Q: Which do you think you have the most of: talent, intelligence, education, or persistence? How has it helped you in your life?

I feel I am intelligent (wrongly maybe?). I like to learn, to call into question, to confront from where new ideas emerge, concepts. It is a way of living. I see intelligence like a movement; one learns from oneself and others; a fascinating, permanent assessment of the small things in the daily news and the great moments of life. This helps me understand where I came from, where I want to go, and especially choosing my close relations well.

Q: What’s the one thing you’ve always wanted but still don’t have?

A house, with a garden to share moment with my family and all our friends! The house of happiness.

Q: What, if anything, would you have done differently in your life?

I am tempted to say “many things,” but I have learned to have no regrets, because I believe nothing (except death) is immutable.

Q: What do you think is the key to living a happy, fulfilled life?

I believe it is always necessary to listen to the small voice inside us and to be who we really are.

Q: What does your future look like?

Beautiful, with my family and friends and my young company which I hope will become big! Right now I am working very hard as I am showing my work for the first time at Maison & Objet, a major interiors exhibition in Paris later this year.

Q: Favorite book?

Le Loup des Steppes (Steppenwolf) by Hermann Hesse

Q: Favorite music?

Space Oddity by David Bowie

Q: Favorite quote?

“Créer – voilà la grande délivrance de la souffrance, voilà ce qui rend la vie légère” – Friedrich Nietzsche

“Creation – that is the great salvation from suffering, and life’s growing light” – Friedrich Nietzsche.

Caroline’s comment:

What a woman! I love that Aurèlia mentions “choosing close relations well”. I believe this is a major key to a happy life. Ditch the friend-leeches and find people who share your passion for talking about things that matter. While you’re at it, ditch the boy/girlfriend who tries to make your light shine less brightly so they feel better about themselves; remember: the man (or woman) you choose is the life you choose. Two should be more powerful than one!

I’m also intrigued with the pattern I see emerging. It seems we are drawn back to the things we love as children – in Aurelia’s case painting an drawing, in mine, writing. I’d love to know if any of you have also experienced this? Leave a comment, tell us about it.

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